Greg Holzwarth, Senior Vice President of Customer Analytics, Umpqua Bank

Greg Holzwarth is Senior Vice President of Customer Analytics at Umpqua Bank, where he is building the customer analytics practice in support of the bank’s NextGen strategy. Previously Greg lead the client analytics function at SunTrust Bank.

For over 30 years, he led cross-functional teams leveraging client information, analytics and direct marketing programs to drive revenue and customer growth. The marketing programs at SunTrust deliver over $100M incremental revenue annually and billions of incremental loan and deposit balances. Additionally, Greg and his team built and manage the most widely used data warehouses and analytics capabilities.

Prior to SunTrust, Greg led the Commercial Division at Epsilon, providing database marketing and analytic services to Fortune 500 companies in the technology, retail, financial services and more. 

Greg holds a bachelor’s degree from the Massachusetts Institute of Technology, and an MBA from the Harvard Business School.