Dave Helmreich, Group Vice President, Oracle Marketing Cloud
Dave is currently group vice president at Oracle and responsible for Oracle Marketing Cloud in North America. Modern marketers choose Oracle Marketing Cloud’s data-driven solutions to create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, along with hundreds of pre-integrated app and data partners.
Prior to joining Oracle, Dave was the COO of LiveIntent, a platform that helps top brands deliver marketing and advertising messages in logged-in media to over 160M unique, engaged people each month, in emails sent by over 1500 US publishers and brands to their loyal subscribers. Dave also previously held the position of CEO of Audience Partners, a four-screen, enterprise advertising management company leveraging data science, programmatic ad buying and unique first party data assets to target individuals across devices.
Other positions held included serving as senior vice president and general manager of Neustar’s Media & Advertising business as well as holding the position of general manager and vice president of AdAdvisor, a solution he co-founded at TARGUSinfo with Paul McLenaghan in 2007, and which was subsequently acquired by Neustar in 2011.
Dave has a BS in Computer Science from the United States Naval Academy and an MBA from the Smith School of Business at the University of Maryland. He began his career in Naval Aviation where he spent a majority of his time in tactical aircraft and on aircraft carriers. Dave lives in the DC area with his wife and two children.