Tina Moffett, Senior Analyst, Forrester
Session #6 - EMERGING Trends in MARKETing
TUESDAY, OCTOBER 10, 2017 3:00 PM - 3:45 PM
Marketers are faced with defining and providing relevant customer experiences. New marketing strategies and technologies are always emerging in response to customers' demands, marketers' needs, or just an urge to redefine experiences. Marketers must navigate through a sea of marketing, data, and technology trends and try to decide what new hot investment is worth pursuing.
Tina will discuss her insights to the latest strategies and technologies that can help marketers with identity resolution, marketing technologies, journey analytics, and continuous engagement.
Tina serves B2C Marketing Professionals, focused on prescriptive and predictive marketing analytics (including marketing mix modeling, cross-channel attribution, and test and learn approaches), measurement strategies, best-in-class marketing and customer metrics, customer journey analytics, tools and technologies that support marketing insights, and insights to action strategies.
Tina has 10 years' experience in customer and marketing analytics across brands, agencies, and marketing consulting firms. Prior to joining Forrester, she was an associate director at a major digital advertising agency, where she managed marketing and customer measurement and analytics efforts for a major media company. Prior to that, she was a senior manager at a major credit card company building marketing and customer models and creating reporting standards, dashboards, and metrics of success to drive marketing planning decisions and customer-based marketing strategies.