Marketing professor at the Wharton School at the University of Pennsylvania and author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On.
Jonah Berger, Marketing Professor, Wharton School at the University of Pennsylvania
Keynote - Contagious: Why Things Catch On
TUESDAY, OCTOBER 10, 2017 9:00 AM - 9:45 AM
Why things catch on explains why, and shows how, to leverage these concepts to craft contagious content to drive consumer behavior.
Jonah is a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top-tier academic journals, teaches Wharton's highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.
Berger is the internationally bestselling author of multiple books including recent New York Times and Wall Street Journal bestsellers, Contagious: Why Things Catch On, and Invisible Influence: The Hidden Forces that Shape Behavior.
To learn more, visit Jonah's website.