Craig Howard, Vice President, Technology, Chief Solution Architect


Craig Howard, Vice President, Technology, Chief Solution Architect, Merkle


Craig leads Merkle’s solution architecture team.  His team is responsible for design of marketing technology solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments.

During his time at Merkle, he has led technology CRM engagements for clients such as Samsung, DIRECTV, Marriott, The Cosmopolitan of Las Vegas, Citizens Bank, PNC Bank, and others.  He has also led the Digital Technology Development Capability, a team that delivers solutions that enable marketing execution, analytics, and optimization for digital channels and media. Craig has 20 years of experience delivering multi-channel enterprise marketing systems. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation.