Dave Koehler, Director, Lead Management & Optimization, Mutual of Omaha

Dave is the Director of Lead Management & Optimization at Mutual of Omaha, where he manages Lead Generation and Lead Optimization and is responsible for driving the ROI of the lead program. Prior to joining Mutual of Omaha, Dave led the Customer Acquisition efforts at Omaha Steaks and at Oriental Trading Company managed Housefile, Customer Acquisition, and B2B marketing efforts. Dave has an extensive background in direct marketing and has managed direct mail, online, and e-mail efforts with a focus on maximizing marketing investment.